About Us

Brand Concepts Pvt. Ltd., a part of IFF Group, is one of the leading fashion and lifestyle retail companies in India. We represent a wide mix of International and domestic brands, including but not limited to – Tommy Hilfiger, Calvin Klein, Sugarush, The Vertical and many more.

We cater to consumers across multiple age groups and offer a large range of categories ranging from small leather goods, ladies handbags, travel gear, backpacks to other travel accessories.

With a strong base in product development and a pan India distribution network, we are one of the fastest growing companies in the fashion & lifestyle accessories with our products available from across more that 1000 outlets across 18 states in the country.






News and Media

Why to choose us

Does the name remind you of a candy shop? Well, these are arm candies, alright! SUGARUSH handbags launched recently exclusively on Amazon.in, offers great styles in attractive prices. If you, like pop sensation KESHA, believe that “You don’t have to carry a designer bag that costs more than a car to look cool,”
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